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JOURNEY-BASED ATTRIBUTION

Prove the value
of every effort

  • Make confident, data-driven decisions about where to invest time and money
  • Identify your best (and worst) channels and campaigns
  • Consider marketing and sales touchpoints together

What is journey-based attribution?

Our attribution model is a modified Markov chain multi-touch method. It gives accurate results because: 

  • It's based on what happens across customer journeys, not on a set of rules
  • It finds patterns in the paths of every customer journey
  • It considers failed journeys alongside successful to find true importance
  • It considers efficiency. If a campaign or channel takes more touches to result in the same number of positive results as a more efficient one, it scores lower.
  • It adapts over time
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Markov chain model

What attribution
customers say

"Falkon showed us our LinkedIn leads weren't converting. There's a big disparity in what we'd expect."

Lucy Hiya

Lucy
Sr. Campaign Marketing Manager | Hiya

"Falkon helps us identify the key drivers behind our revenue growth."

Michael Remitly

Michael
Head of Revenue Analytics | Remitly

Connect the dots

Get the most from Falkon. There's more to discover!

Lead scoring so sophisticated, it's simple

Designed for product led growth

You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.

PQA_report

Full customer journeys

Marketing and sales touchpoints together

Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.

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Cohorted funnel

Diagnose fallout and sticking points

Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.

funnel

Account monitoring and alerts

Stay on top of every account

Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.

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Automated sales productivity reports

Coach with data

Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.

SDR_report

Infinitely drillable dashboards

Answer questions quickly

Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.

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Our latest articles

Four must-haves to scale PLG through automation

Four must-haves to scale PLG through automation

Beyond attribution: Measuring marketing influence in three layers

Beyond attribution: Measuring marketing influence in three layers

Introducing me, the data-curious word nerd

Introducing me, the data-curious word nerd

The consumerization of B2B marketing

How to find product qualified leads

How to find product qualified leads

Sarah Guo on her playbook for PLG

Sarah Guo on her playbook for PLG

If a deal source is

How can marketing and sales win together?

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