Skip to content

Prove the value
of every effort

  • Make confident, data-driven decisions about where to invest time and money
  • Identify your best (and worst) channels and campaigns
  • Consider marketing and sales touchpoints together

What is journey-based attribution?

Our attribution model is a modified Markov chain multi-touch method. It gives accurate results because: 

  • It's based on what happens across customer journeys, not on a set of rules
  • It finds patterns in the paths of every customer journey
  • It considers failed journeys alongside successful to find true importance
  • It considers efficiency. If a campaign or channel takes more touches to result in the same number of positive results as a more efficient one, it scores lower.
  • It adapts over time

Markov chain model

What attribution
customers say

"Falkon showed us our LinkedIn leads weren't converting. There's a big disparity in what we'd expect."

Lucy Hiya

Sr. Campaign Marketing Manager | Hiya

"Falkon helps us identify the key drivers behind our revenue growth."

Michael Remitly

Head of Revenue Analytics | Remitly

Connect the dots

Get the most from Falkon. There's more to discover!

Lead scoring so sophisticated, it's simple

Designed for product led growth

You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.


Full customer journeys

Marketing and sales touchpoints together

Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.


Cohorted funnel

Diagnose fallout and sticking points

Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.


Account monitoring and alerts

Stay on top of every account

Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.


Automated sales productivity reports

Coach with data

Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.


Infinitely drillable dashboards

Answer questions quickly

Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.


Our latest articles

Put your ideal customer profile into action

Three ways to use your ideal customer profile as a score

Four must-haves to scale PLG through automation

Four must-haves to scale PLG through automation

Beyond attribution: Measuring marketing influence in three layers

Beyond attribution: Measuring marketing influence in three layers

Introducing me, the data-curious word nerd

Introducing me, the data-curious word nerd

The consumerization of B2B marketing

How to find product qualified leads

How to find product qualified leads

Sarah Guo on her playbook for PLG

Sarah Guo on her playbook for PLG

If a deal source is

How can marketing and sales win together?

Get growth tips in your inbox

No spam. Just perspectives and tactics from PLG leaders, data scientists, growth marketers, and other smart folks.

By submitting, you agree Falkon can send you occasional emails. Unsubscribe at any time.