Prove the value
of every effort
Make confident, data-driven decisions about where to invest time and money
Identify your best (and worst) channels and campaigns
Consider marketing and sales touchpoints together
What is journey-based attribution?
Our attribution model is a modified Markov chain multi-touch method. It gives accurate results because:
- It's based on what happens across customer journeys, not on a set of rules
- It finds patterns in the paths of every customer journey
- It considers failed journeys alongside successful to find true importance
- It considers efficiency. If a campaign or channel takes more touches to result in the same number of positive results as a more efficient one, it scores lower.
- It adapts over time
Markov chain model
"Falkon showed us our LinkedIn leads weren't converting. There's a big disparity in what we'd expect."
Sr. Campaign Marketing Manager | Hiya
"Falkon helps us identify the key drivers behind our revenue growth."
Head of Revenue Analytics | Remitly
Connect the dots
Get the most from Falkon. There's more to discover!
Lead scoring so sophisticated, it's simple
Designed for product led growth
You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.
Full customer journeys
Marketing and sales touchpoints together
Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.
Diagnose fallout and sticking points
Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.
Account monitoring and alerts
Stay on top of every account
Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.
Automated sales productivity reports
Coach with data
Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.
Infinitely drillable dashboards
Answer questions quickly
Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.
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How can marketing and sales win together?
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