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PODCASTS, WEBINARS, WHITE PAPERS

Learn something new to drive more revenue

Scaling PLG

Automation for PLG

Watch a webinar about four key building blocks that need to be automated to succeed at scaling PLG when the volume of leads explodes beyond what a human can focus on.

WEBINAR

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PQL Free-to-Paid Workflow

A recorded workshop and a 20-page guide outlining tactics for defining, identifying, and reaching out to PQLs. Dive into value metrics, ID resolution, and other related topics.

Webinar

Consumerization of B2B Kipp Bodnar Hubspot

Consumerization of B2B

Falkon and MO Pros hosted this chat about the B2C influence that's growing in the B2B marketing world. Hear from HubSpot CMO Kipp Bodnar about influencers, incentives, and more.

WEBINAR

ProductLed-podcast-5-questions-to-find-your-value-metrics-with-mona-akmal-of-falkon

5 Questions to Find Your Value Metrics

A method for identifying PQLs and figuring out what the value of your product is to your end users using the concept of value metrics.

PODCAST

No_BS_Demo_Falkon_MOPros

No BS Demo by MO Pros

A conversation between Mike Rizzo of MO Pros and Falkon CEO/Cofounder Mona Akmal. See Falkon at work and learn more about the problems the platform solves.

Demo

Revenue Engine podcast Falkon

Building the Revenue Analytics Engine

How do you get the right data, at the right time, to the right people? How do you make it actionable? Falkon CEO Mona Akmal shares how to approach insights and analytics.

Podcast

Markov attribution white paper

Markov Multi-Touch Attribution

Markov attribution is based on success, not rules, so it uncovers what actually works for your business. Learn more about why it's an accurate measure and how to use it yourself.

Whitepaper

Articles by Falkon

Articles for Data-Driven Growth

We publish articles on topics including product led growth, analytics, metrics. data integration and more. No matter the subject, we focus on unique perspectives and actionable tactics.

ARTICLE

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