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PODCASTS, WEBINARS, WHITE PAPERS

Learn something new to drive more revenue

revenue_generator_podcast

Revenue Intelligence for Sales Efficiency

Hear why revenue intelligence should provide insights including how to find new revenue, capture expansion revenue, and avoid lost revenue.

PODCAST

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Marketing Influence and Attribution

First touch and last touch don't cut it. Take a fresh look at attribution to eliminate silos across sales and marketing while making better spend decisions.

PODCAST

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B2B Product-Led Growth

Even companies without a true PLG model can grow through product-led strategies. Sound counter-intuitive? Listen to Mona Akmal explain how it works.

PODCAST

aiandfutureofwork

AI and the Future of Work

Mona Akmal shares her (legendary) mental health advice for entrepreneurs, why her philosophy revolves around efficiency and excellence, and actionable tips for GTM teams.

PODCAST

StrategicRevOpsRevCon

10 Traits of Strategic RevOps

RevOps is poised for a transformation and the new leaders will embody 10 specific traits. Mona outlines what it'll take to go from tactical to strategic.

WEBINAR

Revenue_Rehab_Podcast

Secret Sauce of Data

Falkon CEO Mona Akmal and Brandi Starr discuss how marketing teams in SaaS companies can effectively leverage product usage data as a top priority.

PODCAST

Scaling PLG

Automation for PLG

Watch a webinar about four key building blocks that need to be automated to succeed at scaling PLG when the volume of leads explodes beyond what a human can focus on.

WEBINAR

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PQL Free-to-Paid Workflow

A recorded workshop and a 20-page guide outlining tactics for defining, identifying, and reaching out to PQLs. Dive into value metrics, ID resolution, and other related topics.

Webinar

Consumerization of B2B Kipp Bodnar Hubspot

Consumerization of B2B

Falkon and MO Pros hosted this chat about the B2C influence that's growing in the B2B marketing world. Hear from HubSpot CMO Kipp Bodnar about influencers, incentives, and more.

WEBINAR

ProductLed-podcast-5-questions-to-find-your-value-metrics-with-mona-akmal-of-falkon

5 Questions to Find Your Value Metrics

A method for identifying PQLs and figuring out what the value of your product is to your end users using the concept of value metrics.

PODCAST

No_BS_Demo_Falkon_MOPros

No BS Demo by MO Pros

A conversation between Mike Rizzo of MO Pros and Falkon CEO/Cofounder Mona Akmal. See Falkon at work and learn more about the problems the platform solves.

Demo

Revenue Engine podcast Falkon

Building the Revenue Analytics Engine

How do you get the right data, at the right time, to the right people? How do you make it actionable? Falkon CEO Mona Akmal shares how to approach insights and analytics.

Podcast

Markov attribution white paper

Markov Multi-Touch Attribution

Markov attribution is based on success, not rules, so it uncovers what actually works for your business. Learn more about why it's an accurate measure and how to use it yourself.

Whitepaper

Articles by Falkon

Articles for Data-Driven Growth

We publish articles on topics including product led growth, analytics, metrics. data integration and more. No matter the subject, we focus on unique perspectives and actionable tactics.

ARTICLE

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