Discover where and why your funnel is leaky or clogged
Explore lead and opportunity velocity and conversion at every stage, over time
Identify your best (and worst) performing channels and campaigns
Find what's wrong and fix it
See how cohorts are performing relative to each other to understand business health over time.
Explore conversion, latency, and fallout by any dimension, such as attributed channel or account owner.
When you discover a sticking or fallout point, analyze it with a few clicks so you know exactly what to fix.
Protip: Create custom funnels for the segments you care about most.
How it works
Connect marketing and sales data to Falkon
Review your lead and opportunity funnels at a glance
Deep dive into latency, conversion rate, and fallout rate in total and by stage
Zoom in on data per hundreds of dimensions, such as account industry
Analyze by cohort (generally a group of customers who found you during the same quarter)
Compare cohorts to gauge conversion and velocity over time
Start with unified data
See the big picture and zoom in
Compare performance over time
"The Falkon effect: we know where our new expansion opps are stuck and how to advance them."
VP of Sales | Seekout
"Falkon showed us our LinkedIn leads weren't converting. There's a big disparity in what we'd expect."
Sr. Campaign Marketing Manager | Hiya
Connect the dots
Get the most from Falkon. There's more to discover!
Lead scoring so sophisticated, it's simple
Designed for product led growth
You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.
Full customer journeys
Marketing and sales touchpoints together
Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.
Account monitoring and alerts
Stay on top of every account
Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.
Automated sales productivity reports
Coach with data
Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.
Infinitely drillable dashboards
Answer questions quickly
Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.
Reveal true touchpoint influence
"Attribution" has become a dirty word. We're reframing it with the power of a journey-based model that cares a lot about how efficient and important a touchpoint is, and not at all about whether it's touched first, last, or anywhere.
Our latest funnel-related articles
Three ways to use your ideal customer profile as a score
Four must-haves to scale PLG through automation
Beyond attribution: Measuring marketing influence in three layers
Introducing me, the data-curious word nerd
The consumerization of B2B marketing
How to find product qualified leads
Sarah Guo on her playbook for PLG
How can marketing and sales win together?
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