See the entire customer journey
Explore sales and marketing influence together
Automatically resolve identities to match users to accounts
Prove the value of every touchpoint
Go beyond attribution
See the map to the maze of customer touchpoints across sales and marketing. It starts by resolving user identities to truly represent accounts.
Uncover how important and efficient each inbound and outbound activity was on the deal, and exactly what it took to win.
Review simple pie charts powered by complex journey-based attribution to find channels that are worth more than you realized.
Protip: Use your most successful journeys to create playbooks for target accounts.
How it works
Connect marketing and sales data to Falkon
We'll unify your data sources and use our Smart Stitch method to resolve user identities to the right accounts
Select an account you want to review
Explore the timeline to see every sales and marketing touchpoint
Zero in by filtering for dimensions like campaign and account owner
Go deep on the touchpoints you're most interested in
At a glance, see the influence of every effort it took to create an opportunity and close the deal
See the unified account journey
Explore opportunity insights
Unify data and resolve identities
What Journey 360 customers say
"When Falkon came, it meant we didn't have to hire a revenue ops person. We're instantly getting what we need."
VP of Sales | Seekout
"Before Falkon, we had a blindspot in our main data set with Salesforce. I couldn’t see all the touchpoints over time."
Sr. Campaign Marketing Manager | Hiya
Connect the dots
Get the most from Falkon. There's more to discover!
Lead scoring so sophisticated, it's simple
Designed for product led growth
You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.
Diagnose fallout and sticking points
Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.
Account monitoring and alerts
Stay on top of every account
Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.
Automated sales productivity reports
Coach with data
Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.
Infinitely drillable dashboards
Answer questions quickly
Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.
Reveal true touchpoint influence
"Attribution" has become a dirty word. We're reframing it with the power of a journey-based model that cares a lot about how efficient and important a touchpoint is, and not at all about whether it's touched first, last, or anywhere.
Our latest journey-related articles
Four must-haves to scale PLG through automation
Beyond attribution: Measuring marketing influence in three layers
Introducing me, the data-curious word nerd
The consumerization of B2B marketing
How to find product qualified leads
Sarah Guo on her playbook for PLG
How can marketing and sales win together?
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