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JOURNEY 360

See the entire customer journey

  • Explore sales and marketing influence together
  • Automatically resolve identities to match users to accounts
  • Prove the value of every touchpoint

Go beyond attribution

Discover

See the map to the maze of customer touchpoints across sales and marketing. It starts by resolving user identities to truly represent accounts. 

Learn

Uncover how important and efficient each inbound and outbound activity was on the deal, and exactly what it took to win.

Compare

Review simple pie charts powered by complex journey-based attribution to find channels that are worth more than you realized. 

Protip: Use your most successful journeys to create playbooks for target accounts.

How it works

  • Connect marketing and sales data to Falkon
  • We'll unify your data sources and use our Smart Stitch method to resolve user identities to the right accounts
  • Select an account you want to review
  • Explore the timeline to see every sales and marketing touchpoint
  • Zero in by filtering for dimensions like campaign and account owner
  • Go deep on the touchpoints you're most interested in
  • At a glance, see the influence of every effort it took to create an opportunity and close the deal
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See the unified account journey

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Explore opportunity insights

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Unify data and resolve identities

What Journey 360 customers say

"When Falkon came, it meant we didn't have to hire a revenue ops person. We're instantly getting what we need."

Scott Seekout

Scott
VP of Sales | Seekout

"Before Falkon, we had a blindspot in our main data set with Salesforce. I couldn’t see all the touchpoints over time."

Lucy Hiya

Lucy
Sr. Campaign Marketing Manager | Hiya

Connect the dots

Get the most from Falkon. There's more to discover!

Lead scoring so sophisticated, it's simple

Designed for product led growth

You shouldn't have to guess who your best leads are, so we built a data-driven method to define good leads, find more of them, and reach out.

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Cohorted funnel

Diagnose fallout and sticking points

Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.

funnel

Account monitoring and alerts

Stay on top of every account

Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.

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Automated sales productivity reports

Coach with data

Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.

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Infinitely drillable dashboards

Answer questions quickly

Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.

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Journey-based attribution

Reveal true touchpoint influence

"Attribution" has become a dirty word. We're reframing it with the power of a journey-based model that cares a lot about how efficient and important a touchpoint is, and not at all about whether it's touched first, last, or anywhere.

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Our latest journey-related articles

Four must-haves to scale PLG through automation

Four must-haves to scale PLG through automation

Beyond attribution: Measuring marketing influence in three layers

Beyond attribution: Measuring marketing influence in three layers

Introducing me, the data-curious word nerd

Introducing me, the data-curious word nerd

The consumerization of B2B marketing

How to find product qualified leads

How to find product qualified leads

Sarah Guo on her playbook for PLG

Sarah Guo on her playbook for PLG

If a deal source is

How can marketing and sales win together?

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