Generate irrefutable demand for land and expand motions.
MQLs are so 2019. The only way to be relevant is to focus on revenue marketing.
Marketing for revenue, not just pipeline.
Be 100% confident about the ROI of your programs and the influence they have on revenue generation, not just pipeline. With Falkon’s AI ROI insights by program and channel, every bet is a winning bet.
It’s not about sales OR marketing. It’s about sales AND marketing. Leverage intent and product usage data (through Falkon) to penetrate target accounts for new, expansion, and renewal revenue.
Go into every meeting with leadership and sales knowing that you are trusted with the insights and value you offer. Falkon’s data driven approach gives you the irrefutable evidence you need.
How Falkon helps marketing teams deliver irrefutable impact.
Know the programs that actually work.
With so many touchpoints littered everywhere, it's difficult to know the real influence of a channel or tactic on pipeline generation and revenue. With Falkon's Markov attribution, you can pin point with precision, what really works.
Replicate the ideal customer journey.
Customers interact with your brand, not your marketing or sales activities. With Falkon you can see the common traits of customer journeys across all GTM efforts that result in won deals. Now you can replicate these journeys to make winning predictable.
Delight users with personalization.
Regardless of whether you're PLG or not, end users expect highly personalized outreach. With Falkon's complete customer 360, you can personalize outreach to micro-segments whenever your customers have aha moments or get stuck and need a little help.
The result: 26% increase in customer engagement.
Define and evolve ICP.
Take the guess work out of ideal customer profile traits. With Falkon's complete customer 360, you have a data driven foundation to understand customers that are the fastest and cheapest to acquire, and the easiest to retain and expand. Now that's a real ICP.