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PLG PLATFORM

Turn user growth
into revenue growth

  • Find PQLs, PQAs, and churn risks at the earliest signal
  • Get insights for personalized outreach
  • Send segments to your CRM and MAP

Go from data to action

Score

Score your entire user base for conversion- and expansion-readiness, with explanations so you know what signal we picked up.

Segment

Group your users with granular, sophisticated segmentation to send personalized messages that increase conversion. 

Sync

Automatically enroll your segments in workflows in Salesforce, Outreach, HubSpot, Marketo, or wherever you take action.  

Bonus: We’ll alert account owners to noteworthy changes in product usage.

How it works

  • Connect product, marketing, and sales data to Falkon
  • Identify your most ready PQLs and PQAs
  • Review explanations why leads and accounts are well qualified
  • Create personalized messages informed by product usage
  • Automatically enroll segments in campaigns in Salesforce, Marketo, or wherever you take action
  • Send data where you want it with support for custom Salesforce objects
  • Track performance with automated reports and alerts, and easy-to-slice metrics
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Find PQAs and PQLs

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Sync with your CRM

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Track performance improvements

Try it!

Connect the dots

Get the most from Falkon. There's more to discover!

Full customer journeys

Marketing and sales touchpoints together

Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.

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Cohorted funnel

Diagnose fallout and sticking points

Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.

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Account monitoring and alerts

Stay on top of every account

Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.

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Automated sales productivity reports

Coach with data

Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.

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Infinitely drillable dashboards

Answer questions quickly

Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.

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Journey-based attribution

Reveal true touchpoint influence

"Attribution" has become a dirty word. We're reframing it with the power of a journey-based model that cares a lot about how efficient and important a touchpoint is, and not at all about whether it's touched first, last, or anywhere.

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Our latest PLG articles

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5 things we learned about PLG from Dropbox

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How to find product qualified leads

The role of SDRs in a PLG motion: 7 ways the job is evolving

The role of SDRs in a PLG motion: 7 ways the job is evolving

Identity resolution for a PLG go-to-market motion

Identity resolution for a PLG go-to-market motion

Four must-haves to scale PLG through automation

Four must-haves to scale PLG through automation

Sarah Guo on her playbook for PLG

Sarah Guo on her playbook for PLG

define cross-sell ICP

Hidden revenue: Tactics to find cross-sell pipeline in your customer base

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