Designed to drive revenue
Demolish sales, marketing, and product silos
See all your revenue-relevant data in one place. Success doesn't come from sales, marketing, or product alone. Set your teams up to maximize the interplay between tactics as one engine that works together to drive revenue.
Lookalikes of your best customer segments
When you want to find users who are ready to activate, convert, or expand, a rules-based model is just a best guess. Falkon uses a success-based model built around how your best existing customers actually behave and have behaved in the past.
Find hidden action-ready segments
Go beyond spreadsheets to consider the depth of behaviors that may be early signals of readiness. Falkon identifies underlying leading indicators and uses them in conjunction with lookalike modeling to deliver segments that are ready for outreach.
Push ready segments to CRM and MAP
PLG moves fast, so knowing what to do isn't enough. You need rich analysis and streamlined activation in one tool. Falkon feeds data directly to your sales and marketing systems, ready for personalized outreach based on specific engagement behaviors.