Turn user growth
into revenue growth
Find PQLs, PQAs, and churn risks at the earliest signal
Get insights for personalized outreach
Send segments to your CRM and MAP
Go from data to action
Score your entire user base for conversion- and expansion-readiness, with explanations so you know what signal we picked up.
Group your users with granular, sophisticated segmentation to send personalized messages that increase conversion.
Automatically enroll your segments in workflows in Salesforce, Outreach, HubSpot, Marketo, or wherever you take action.
Bonus: We’ll alert account owners to noteworthy changes in product usage.
How it works
Connect product, marketing, and sales data to Falkon
Identify your most ready PQLs and PQAs
Review explanations why leads and accounts are well qualified
Create personalized messages informed by product usage
Automatically enroll segments in campaigns in Salesforce, Marketo, or wherever you take action
Send data where you want it with support for custom Salesforce objects
Track performance with automated reports and alerts, and easy-to-slice metrics
Find PQAs and PQLs
Sync with your CRM
Track performance improvements
Connect the dots
Get the most from Falkon. There's more to discover!
Full customer journeys
Marketing and sales touchpoints together
Journey 360 unifies data from disconnected sources to tell the whole story of an account's journey, while Smart Stitch resolves identities to connect users with the right accounts.
Diagnose fallout and sticking points
Journey 360 shows you touchpoints at the account level. To explore aggregate pipeline performance at every stage of the journey, use your cohorted funnel.
Account monitoring and alerts
Stay on top of every account
Steer clear of backward-looking data dumps that catch issues too late. Get the earliest possible signals with automated alerts sent to Slack or email when something's amiss.
Automated sales productivity reports
Coach with data
Every team has its rockstars. With rep reporting, it's easy to see exactly what those teammates are doing so others can use their tactics to get equally awesome results.
Infinitely drillable dashboards
Answer questions quickly
Performance monitoring with automated alerts is the best way to know as soon as an issue pops up, but sometimes you want to dive deep. Visit your dashboards to slice any metric with a click.
Reveal true touchpoint influence
"Attribution" has become a dirty word. We're reframing it with the power of a journey-based model that cares a lot about how efficient and important a touchpoint is, and not at all about whether it's touched first, last, or anywhere.
Our latest PLG articles
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How to find product qualified leads
Identity resolution for a PLG go-to-market motion
Four must-haves to scale PLG through automation
Sarah Guo on her playbook for PLG
Hidden revenue: Tactics to find cross-sell pipeline in your customer base
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