Because Falkon is for marketing, sales, and product teams, the platform's capabilities cover the entire lifecycle. Use one tool or a custom suite that works for you.
Data-driven attribution leaves no doubt about the influence of each marketing channel. Plus, sales channels contribute to the same story with end-to-end data.
Never struggle to understand the reason behind a slowdown. Turn to your cohorted funnel to shed light on precisely where and why fallout is happening and to find the source of lost conversions.
Spend to meet goals with a channel-level breakdown of exactly what it took to create an opportunity and win the deal, so you know which tactics are best at driving each milestone.
Teams often delay course corrections by looking at the big picture on a quarterly or monthly basis. Set data-driven campaign benchmarks and get automated reports when you need a reality check, not after the fact.
Set data-based benchmarks and goals, then let Falkon keep an eye on them so you don't have to. We'll notify you when account activity is out of bounds.
