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Articles for data-driven growth

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Product led growth
Analytics
Metrics
Breaking silos

Beyond attribution: Measuring marketing influence in three layers

Analytics Pipeline Marketing Attribution Revenue

Mar 21, 2022 4:44:01 PM

Messy data? Here’s how you can still be data driven.

Analytics Pipeline Data hygiene

Feb 24, 2022 9:36:13 AM

Cohort based funnels and why you need them

Conversion Analytics Pipeline Funnel Revenue

Feb 9, 2022 4:58:00 PM

How one high-growth sales manager spots (and squashes) chaos

Analytics Pipeline Sales Operations Automation

Feb 9, 2022 4:54:00 PM

Are you focusing on data or information? Here's how analysts get to insights.

The six methodologies of elite analytics teams

Analytics Metrics Business health

Jul 16, 2021 5:00:00 PM

Contribution lets you zoom in on the hidden movement in your metrics.

Contextualizing metrics with contribution

Analytics Metrics Business health

Jun 16, 2021 4:43:00 PM

80% of revenue-growth KPIs should track inputs

Essential KPIs for elite revenue teams

Analytics Pipeline Metrics Business health Revenue

May 25, 2021 3:57:00 PM

What if you got 3 actionable insights in your inbox today? And every day?

Revenue teams need BHAM to hit goals

Analytics Pipeline Operations Business health

May 17, 2021 4:54:00 PM

What we learned about data drama from 100 leaders in 46 companies.

Top 5 priorities of analytics, data, and business leaders

Analytics Operations Data hygiene Business health Breaking silos

Apr 22, 2021 3:35:00 PM

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