Articles

The role of SDRs in a PLG motion: 7 ways the job is evolving

Sales Product-led growth Pql

Apr 29, 2022 2:03:32 PM

Identity resolution for a PLG go-to-market motion

Product-led growth B2b/b2c

Apr 28, 2022 8:30:00 AM

Beyond attribution: Measuring marketing influence in three layers

Analytics Pipeline Marketing Attribution Revenue

Mar 21, 2022 4:44:01 PM

You can build your own software. But should you? Here's how to decide.

Build vs buy: How to decide if you should develop your own software

Revenue Leadership Decision making

Mar 11, 2022 9:20:14 AM

The consumerization of B2B marketing

Marketing Revenue Breaking silos B2b/b2c

Mar 8, 2022 8:57:36 AM

How to find product qualified leads

Marketing Product-led growth Metrics Revenue Pql

Feb 28, 2022 2:29:26 PM

Messy data? Here’s how you can still be data driven.

Analytics Pipeline Data hygiene

Feb 24, 2022 9:36:13 AM

5 things we learned about PLG from Dropbox

Conversion Operations Product-led growth Automation

Feb 22, 2022 12:33:45 PM

Cohort based funnels and why you need them

Conversion Analytics Pipeline Funnel Revenue

Feb 9, 2022 4:58:00 PM

How can marketing and sales win together?

Pipeline Marketing Sales Operations Customer journey Breaking silos

Jan 20, 2022 1:15:00 PM

80% of revenue-growth KPIs should track inputs

Essential KPIs for elite revenue teams

Analytics Pipeline Metrics Business health Revenue

May 25, 2021 3:57:00 PM

What if you got 3 actionable insights in your inbox today? And every day?

Revenue teams need BHAM to hit goals

Analytics Pipeline Operations Business health

May 17, 2021 4:54:00 PM

Psst. Humans don't like looking at dashboards.

3 reasons business intelligence is not human centric and how to fix it

Metrics Business health Automation

May 12, 2021 3:38:00 PM

Metrics make it possible to be data driven (and other reasons you should care about them).

Why metrics should be a first class citizen in a modern data stack

Metrics Business health

Apr 26, 2021 10:25:00 AM

What we learned about data drama from 100 leaders in 46 companies.

Top 5 priorities of analytics, data, and business leaders

Analytics Operations Data hygiene Business health Breaking silos

Apr 22, 2021 3:35:00 PM

Articles for data-driven growth