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Marketing Performance

More ROI on your marketing spend

Drive more revenue with a crystal-clear view into which channels and campaigns really work

Spend confidently with clear results

Cohorted funnel

With a simple interface, the Falkon funnel view simplifies your understanding of which channels and campaigns drive leads that don't fall out or get stuck. 

Funnel
Try it! Spend two minutes to understand how Falkon shows you the exact effect marketing has on the conversion funnel

Journey 360

Say goodbye to the challenge of figuring out how sales and marketing efforts impact accounts. With unified data across team sources, the Falkon journey timeline shows you every single inbound and outbound touchpoint.

Account-timeline
Markov-attribution

Breakthrough attribution model

We know "attribution" can feel like a dirty word. But our scientific system, based on a Markov model, makes it accurate and automatic. The key is measuring the frequency and importance of every single touchpoint in every single journey. Learn more in our white paper >

How it happens

  • Falkon receives data from your existing tools, unifying sources across marketing, sales, customer success, and product
  • Using patented tech, the system acts like a whole team of analysts to find the impact of your efforts and make it simple to look at your funnel and metrics from any angle in an instant
  • With a cohesive journey and relevant, recent performance data at your fingertips, you spend confidently on the channels and campaigns that drive revenue

We love to learn! That's why we share articles from in-house experts and other smart folks we know

Beyond attribution: Measuring marketing influence in three layers

Beyond attribution: Measuring marketing influence in three layers

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How to find product qualified leads

How to find product qualified leads

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If a deal source is

How can marketing and sales win together?

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Four must-haves to scale PLG through automation

Four must-haves to scale PLG through automation

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The consumerization of B2B marketing

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Introducing me, the data-curious word nerd

Introducing me, the data-curious word nerd

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Connected GTM has arrived

GTM 2.0 is a huge evolution from the GTM you know

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Sarah Guo on her playbook for PLG

Sarah Guo on her playbook for PLG

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Put your ideal customer profile into action

Three ways to use your ideal customer profile as a score

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