Focus on your
In a sea of data, where
should you focus?
Falkon enables insight driven actions that power marketing, sales, and product teams toward aggressive revenue growth.
The focus problem
Data should help people make better decisions, but current systems aren't set up to surface actionable insights, so opportunities are lost and prioritization is difficult.
Where to spend money and time
GTM leaders struggle to make data-driven decisions about the tactics, accounts, and segments to invest in. The issue isn't too little data, but too few insights.
How to act quickly
Too often, data is used for reporting instead of action. Individual, actionable insights should be delivered as they arise over email and Slack rather than waiting for comprehensive reports.
How to work beyond silos
Marketing, product, and sales teams have their own tools, but need to collaborate to hit revenue goals. Teams need a simple way to unify data, analysis, and insights.
Insights to focus. Actions to unlock revenue.
Customers growing revenue with Falkon
Falkon helps us identify the key drivers behind our revenue growth.
Head of Revenue Analytics | Remitly
The Falkon effect: We know where our new expansion opps are stuck and how to advance them.
VP of Sales | Seekout
We saw improved velocity. I point back to customer journey data to help reps see what's possible.
Enterprise Sales Manager | Esper
Falkon showed us our LinkedIn leads weren't converting. There's a big disparity in what we'd expect.
Sr. Campaign Marketing Manager | Hiya
Our latest articles
Four must-haves to scale PLG through automation
The role of SDRs in a PLG motion: 7 ways the job is evolving
Identity resolution for a PLG go-to-market motion
Beyond attribution: Measuring marketing influence in three layers
People are scared of their data and I have some ideas about why
Introducing me, the data-curious word nerd
Build vs buy: How to decide if you should develop your own software
The consumerization of B2B marketing
How to find product qualified leads
Get growth tips in your inbox
No spam. Just perspectives and tactics from PLG leaders, data scientists, growth marketers, and other smart folks.
By submitting, you agree Falkon can send you occasional emails. Unsubscribe at any time.