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Pipeline operations is the integrated activities of sales, marketing, and sales development teams to identify engage, and ultimately convert high quality prospects into customers. Effective pipeline operations requires these three teams to coordinate research, outbound prospecting, account segmentation, and follow-ups to ensure the right message is being consistently delivered to the right person.
Explore our insightful blogs and videos to learn more about our seamless, cost-effective strategies, and discover how Falkon can power this fresh approach to business efficiency.
Pipeline operations is truly the function of revenue operations that's focused on driving the prospecting and ultimately the pipeline across marketing, partnerships, sales development, and sales. This can be a dedicated team that rolls up under a single leader solely on the demand of pipeline generating function.
Unblock Pipeline Generation with a Pipeline Audit
Pipeline Audits are a powerful tool for understanding where the blockers to your Pipeline Generation process are. They provide a comprehensive review of your sales, marketing, and sales development tactics and activities to diagnose where you may be experiencing pipeline leakage.
Pipeline audits examine four parts of the revenue generation cycle:
- Inbound to Meetings Booked: Explore lead quality, routing, messaging, and follow-up
- Outbound to Meetings Booked: Explore ICP criteria for accounts and contacts, level of activity, and multithreading
- Meetings Booked to Meetings Held: Explore nurture and follow-ups
- Meetings Held to Pipeline Generated: Review followups, marketing touchpoint, and qualification criteria
Falkon optimizes pipeline generation by analyzing historical data from your top-performing SDRs. We extract key insights to elevate the skills of all SDRs through automated coaching, daily suggestions, and a comprehensive report for SDR managers, all designed to enhance performance and drive pipeline growth.