Articles

The role of SDRs in a PLG motion: 7 ways the job is evolving

Sales Product-led growth Pql

Apr 29, 2022 2:03:32 PM

Identity resolution for a PLG go-to-market motion

Product-led growth B2b/b2c

Apr 28, 2022 8:30:00 AM

Beyond attribution: Measuring marketing influence in three layers

Analytics Pipeline Marketing Attribution Revenue

Mar 21, 2022 4:44:01 PM

People are scared of their data and I have some ideas about why

Data hygiene Word nerd

Mar 18, 2022 1:29:46 PM

Introducing me, the data-curious word nerd

Marketing Word nerd

Mar 18, 2022 12:45:00 PM

You can build your own software. But should you? Here's how to decide.

Build vs buy: How to decide if you should develop your own software

Revenue Leadership Decision making

Mar 11, 2022 9:20:14 AM

The consumerization of B2B marketing

Marketing Revenue Breaking silos B2b/b2c

Mar 8, 2022 8:57:36 AM

How to find product qualified leads

Marketing Product-led growth Metrics Revenue Pql

Feb 28, 2022 2:29:26 PM

Sarah Guo on her playbook for PLG

Marketing Sales Product-led growth Revenue

Feb 24, 2022 4:51:52 PM

Messy data? Here’s how you can still be data driven.

Analytics Pipeline Data hygiene

Feb 24, 2022 9:36:13 AM

5 things we learned about PLG from Dropbox

Conversion Operations Product-led growth Automation

Feb 22, 2022 12:33:45 PM

Cohort based funnels and why you need them

Conversion Analytics Pipeline Funnel Revenue

Feb 9, 2022 4:58:00 PM

How one high-growth sales manager spots (and squashes) chaos

Analytics Pipeline Sales Operations Automation

Feb 9, 2022 4:54:00 PM

How can marketing and sales win together?

Pipeline Marketing Sales Operations Customer journey Breaking silos

Jan 20, 2022 1:15:00 PM

Discover how a data scientist discovers what metrics matter.

Two simple metrics frameworks to track what matters

Metrics Business health

Jan 18, 2022 5:15:00 PM

Are you focusing on data or information? Here's how analysts get to insights.

The six methodologies of elite analytics teams

Analytics Metrics Business health

Jul 16, 2021 5:00:00 PM

Contribution lets you zoom in on the hidden movement in your metrics.

Contextualizing metrics with contribution

Analytics Metrics Business health

Jun 16, 2021 4:43:00 PM

80% of revenue-growth KPIs should track inputs

Essential KPIs for elite revenue teams

Analytics Pipeline Metrics Business health Revenue

May 25, 2021 3:57:00 PM

It’s time to make your attribution work

Business health Attribution

May 24, 2021 5:13:00 PM

What if you got 3 actionable insights in your inbox today? And every day?

Revenue teams need BHAM to hit goals

Analytics Pipeline Operations Business health

May 17, 2021 4:54:00 PM

Averages will make you miss smoldering embers. But don't panic.

How averages go awry

Metrics Business health

May 13, 2021 3:49:00 PM

Psst. Humans don't like looking at dashboards.

3 reasons business intelligence is not human centric and how to fix it

Metrics Business health Automation

May 12, 2021 3:38:00 PM

Unlocking metric actionability with dimensions

Metrics Business health Attribution

May 5, 2021 3:29:00 PM

The 7 traits of a modern metrics stack

Metrics Business health

Apr 28, 2021 2:50:00 PM

Metrics make it possible to be data driven (and other reasons you should care about them).

Why metrics should be a first class citizen in a modern data stack

Metrics Business health

Apr 26, 2021 10:25:00 AM

What we learned about data drama from 100 leaders in 46 companies.

Top 5 priorities of analytics, data, and business leaders

Analytics Operations Data hygiene Business health Breaking silos

Apr 22, 2021 3:35:00 PM

Articles for data-driven growth

The role of SDRs in a PLG motion: 7 ways the job is evolving

Identity resolution for a PLG go-to-market motion

Beyond attribution: Measuring marketing influence in three layers

People are scared of their data and I have some ideas about why

Introducing me, the data-curious word nerd

Build vs buy: How to decide if you should develop your own software

The consumerization of B2B marketing

How to find product qualified leads

Sarah Guo on her playbook for PLG

Messy data? Here’s how you can still be data driven.

5 things we learned about PLG from Dropbox

Cohort based funnels and why you need them

How one high-growth sales manager spots (and squashes) chaos

How can marketing and sales win together?

Two simple metrics frameworks to track what matters

The six methodologies of elite analytics teams

Contextualizing metrics with contribution

Essential KPIs for elite revenue teams

It’s time to make your attribution work

Revenue teams need BHAM to hit goals

How averages go awry

3 reasons business intelligence is not human centric and how to fix it

Unlocking metric actionability with dimensions

The 7 traits of a modern metrics stack

Why metrics should be a first class citizen in a modern data stack

Top 5 priorities of analytics, data, and business leaders

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